7 minute read
4 August 2026
If you tune into the current conversation around technology, the noise around Generative AI is deafening. It feels like the only way to drive value today is by deploying a massive chatbot or an autonomous agent.
But while the market is distracted by what AI might do in the future, I see many organisations sitting on a goldmine of what their data can do right now.
Over the last few years, I have watched technology leaders and Chief Data Officers undertake the heavy lifting of modernisation. You have likely migrated to the cloud and tidied up your warehousing. You have democratised access to data through Power BI and established a single source of truth.
The foundations are in place and the pipes are connected. Because you have already done this hard work, you are actually much closer to advanced analytics than it might feel. The next logical step is simply a pivot from looking backward with analytics to looking forward with Machine Learning (ML).
Why make this shift now? Because modern operational challenges cannot be solved by dashboards alone. Dashboards are excellent at telling you what happened last month, but Machine Learning helps you predict what will happen next month.
At UNSW, predictive AI helps identify students at risk early and connect them with the right support before they fall behind, turning analytics from a reporting tool into an intervention tool.
This is the domain of Traditional AI. It does not write poetry or generate images. Instead, it drives measurable efficiency, reduces risk, and optimises resources in ways that directly impact your bottom line.
One of the reasons leaders hesitate to start is the fear of a project that never ends. There is often a misconception that you need a team of PhDs and years of development to get a result.
In my experience, building a sustainable ML capability is less about complex maths and more about a rigorous process. It is about bridging the gap between technical teams and business stakeholders. When I advise organisations on building their first production-grade ML engine, I typically structure the journey into two distinct phases.
This is where we turn a business question into a mathematical answer. We start by defining the target variable. For example, agreeing on what exactly constitutes a "churn event" or a "successful outcome" in the data.
This phase usually takes up to 12 weeks because real-world data is rarely as clean as it looks in a report. We spend this time discovering data quality issues and experimenting with features. It is a loop of coding and consulting with your subject matter experts to ensure the model reflects reality.
The output here is a validated model prototype and a clear business case.
This is the "last mile," and it is where you see the true value of ML capability. Taking a model from a laptop to a mission-critical business process requires robust engineering.
This phase is about governance and reliability. We build the pipelines to monitor the model for accuracy drift to ensure it remains fair over time. Crucially, this is where we focus on change management. We spend time training your staff to interpret the model’s predictions. A risk score is useless if the end-user does not trust it or know how to act on it.
The output is an automated system integrated into your daily workflows.
While the timeline above allows for the necessary people change management, the technology barrier has never been lower. This pattern isn’t unique to Microsoft as the major platforms are all converging on the same idea of unified data and ML, whether that’s Databricks, Snowflake, or Google’s Vertex AI. I’ll use Microsoft Fabric as the example here.
When we started, I described the deafening noise around Generative AI and the worry that you might be falling behind. My hope is that this piece has helped reframe that anxiety. You are probably not as far behind as you think.
The investments you have already made in cloud platforms, trusted data foundations, and self-service reporting have laid much of the groundwork for predictive analytics. Moving from hindsight to foresight is not a leap into the unknown. It is simply the next stage of your data journey. It starts with a practical roadmap and a deliberate focus on how people will use the insights to make better decisions.
You do not need to be a technology giant, and you do not need to wait for the AI hype to settle. The organisations that will benefit most are those that build on the capabilities they already have, focus on real business problems, and scale what works. For many organisations, the foundation is already in place. The next step is simply deciding to begin.
If you'd like to explore how to take the next step for your business, contact Altis today.
Other insights

Subscribe to Altis
Join our mailing list to receive the latest updates, expert insights and event news.