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What are the latest data trends for 2024

By Alex Gray, Regional Manager NZ

The data and analytics industry goes in waves of change with the pandemic years bringing a lot of organisations to the cloud.  2024 looks to be the start of a new wave in the industry and the webinar below focuses on understanding what some of these look like and approaches that you can take to incorporate into your data program.

What is driving some of the changes for the data and analytics industry:

  • Customers have spent a chunk of the pandemic moving to the cloud
  • There are changes in the market post pandemic that organisations are trying to keep ahead of
  • ChatGPT has brought Generative AI to the forefront of people’s minds

With this in mind, the big trends for 2024 are:

  • The AI Revolution
  • Improving Data Literacy
  • Increasing Security Challenges
  • Emerging Data Products
  • Achieving More with Less Data
  • Evolving Data Team Roles

Some of the core areas we focus on in this webinar, are discussing the impacts of these trends through:

  • What the Data-Driven Consumer Experience looks like in 2024
  • How to get more granular in your discussions and actions on Advanced Analytics and how to bring Prescriptive Analytics into your roadmap
  • What to consider with ChatGPT and Generative AI that this time a year ago, was just making an appearance  
  • How to use data in your R&D process to really take advantage of the good data you have platformed   
  • What does practical Data Governance look like in 2024

We also look at Advanced Analytics to try and break it down to a more granular level so that it can more easily be road mapped.  First we break it down into the high level types of advanced analytics and what these are:

  • Descriptive
  • Discovery
  • Predictive
  • Prescriptive
  • Generative

     Then we break them down into the types of practical use cases we are seeing out there:

  • Discovery
  • Review
  • Problem Identification
  • Customer Matching
  • Operational

Then we work through how we need to relook at some of our foundational areas of our data program to make sure that they are adapted to what the market looks like in 2024, including areas such as:

  • Reviewing your Data Principles
  • Review your KPI’s
  • Review your portal

Join us as we discuss the trends for 2024:

If you would like further information about any data and analytics needs, connect with us today.



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